Campaign Software White Papers

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7 Essential Metrics for Account-Based Marketing
sponsored by TechTarget
WHITE PAPER: Just because ABM requires long-term commitment from your teams doesn’t mean you have to wait to uncover real, measurable ROI from the program. Read this white paper for 7 essential metrics for ABM programs that will keep you and your teams on a track towards success.
Posted: 08 Feb 2021 | Published: 24 Oct 2019

TechTarget

Implementing product mix optimization that works
sponsored by Quintiq
WHITE PAPER: This guide offers insight to help you optimize your product mix and maximize profits.
Posted: 01 Apr 2014 | Published: 01 Apr 2014

Quintiq

HP Server Automation Virtual Appliance
sponsored by Hewlett Packard Enterprise
WHITE PAPER: Read this exclusive white paper to find out the key features of HP's latest server automation software.
Posted: 27 Feb 2014 | Published: 31 May 2013

Hewlett Packard Enterprise

An Integrated Approach to Managing Application Security
sponsored by IBM
WHITE PAPER: This white paper will discuss the major challenges organizations face when protecting apps from today's threats and examines solutions you can leverage to enable risk-based app security.
Posted: 05 Mar 2014 | Published: 31 Oct 2013

IBM

Symantec NetBackup™ Appliances: Key Factors in Modernizing Backup and Recovery
sponsored by Symantec Corporation
WHITE PAPER: Disasters strike without warning, so shouldn't your data protection solutions always be up to par? Explore this resource to find out the advantages of backup solution models, key requirements for solution offerings and cost-effective solutions.
Posted: 27 Dec 2013 | Published: 27 Dec 2013

Symantec Corporation

Online Christmas Shopping Recap Report 2014
sponsored by IBM
WHITE PAPER: This report provides a summary of online retail shopping data and trends from the 2014 November and December Christmas season.
Posted: 20 Feb 2015 | Published: 20 Feb 2015

IBM

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013

IBM

HP Mobile Applications Services: Mobility is the New Interaction Model
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: This white paper introduces one respected company's mobile applications service, which enables enterprises needing to create new systems of engagement on mobile technology to deliver secure, high-quality mobile apps.
Posted: 29 Aug 2014 | Published: 30 Jun 2014

Hewlett-Packard Enterprise

How Citrix CloudPlatform enables enterprise workloads
sponsored by Citrix
WHITE PAPER: This whitepaper looks at the needs of both enterprise and cloud-native workloads and how those needs can be met in a single, integrated cloud platform.
Posted: 05 Nov 2013 | Published: 02 Sep 2013

Citrix

TOGAF® and Enterprise Portfolio Management
sponsored by Global Knowledge
WHITE PAPER: Learn how The Open Group Architecture Framework (TOGAF®) and Portfolio Management both promise to bring structure and direction to complex and fast-moving organizational environments: the TOGAF framework for the enterprise as a whole and Portfolio Management to the enterprise project world.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

Global Knowledge